Dai Fujiwara for Issey Miyake spring—summer 2002. Photography Mark Lebon. Styling Miranda Warburton. December 2001/January 2002.
Dai Fujiwara joined the Issey Miyake Design Studio in 1994, after graduating from Tokyo’s Tama Art University in textile design. As part of Miyake’s collection staff, he collaborated with Miyake on the A-POC (A Piece of Cloth) project, which wowed editors, journalists and buyers alike when 23 models appeared on the Paris catwalk in 1998 connected by one tube of fabric. For his work on A-POC, Fujiwara was awarded the Good Design Grand Prize in 2000 and was nominated for the Mainichi Design Award in 2003. Three years later, his continued dedication to fabric research and development culminated in the appointment of creative director of the Issey Miyake collections, with Fujiwara unleashing his debut collection ‘Rondo’ for autumn/winter 2007.